Reputation Online, the latest addition to the New Media Age family, is a free to read website from Centaur Media.

Launched September 2009, it is aimed at those responsible for managing brand reputation online and building a better digital presence.

Edited by Vikki Chowney, it features both editorial insight (including video interviews, written analysis and more), with user-generated content in the form of text, audio or video.

The site will be both a place for thought leaders to debate good practice, and for those unsure of how to engage with the interactive space to learn, bringing together views from agencies, in-house PRs and brands themselves.

Reputation Online would also like to thank Katy Howell of Immediate Future for her advice in the development of this site.