Ruby Quince, formerly head of digital at Grayling is to join Freud as digital director.

From July 1st, his job will be to connect the agency’s strategic & creative ideas with a forward-thinking digital consultancy for clients. This will include putting into place a solid platform for digital planning, measurement and evaluation, and developing a framework for services to compliment the core practice with a view to harnessing opportunities across all platforms.

“Freud works with so many outstanding brands that have digital at the heart of their world-view,” said Quince. “So part of my goal will be to establish how the agency most effectively fits into the holistic game plan and provides consultancy that develops in line with the changing landscape.”

Quince, who will be reporting to Freud’s creative director Paul Melody, also said that the agency’s goal isn’t to develop a standalone digital practice, but to harness the momentum and enhance the effectiveness of their work across the board. “It’s to ensure that we ‘plug-in’ to digital in the right way for clients, partners and the media,” he added.

Tags: freud, grayling, move, paul melody, ruby quince