Burson-Marsteller UK has won two Silver Lions at the international Cannes awards.

The agency was awarded Best Charity Campaign of 2011 and Best Integrated Campaign Led by PR of 2011 for its work with the Royal British Legion.

The Legion asked the agency to promote its support of serving and ex-service troops, positioning the company as modern and relevant to a younger audience.

Burson-Marsteller UK leveraged the ‘2 Minute Silence’ concept by recording a completely silent single, and releasing it alongside a celebrity-packed video for Remembrance Sunday 2010.

The song charted in the UK Top 20 with over 23,000 copies sold as well as receiving over 35,000 Facebook likes in just 3 weeks and being watched over 200,000 times on YouTube.

Tags: awards, burson-marsteller, cannes, silver lions, the royal british legion