Announcing the Reputation Online Effectiveness Award winners
on 24th September 2010
After months of preparation, we finally announced the winners of our very first Reputation Online Effectiveness Awards last night.
As we said during the ceremony, there are a lot of people promising a lot in our industry but not delivering much, so it’s important to highlight the best work and give it the credit it deserves.
We were blown away by the quality of entries, and I was personally thrilled to see brands themselves step forward, the public and education sectors get involved and many agencies outside of the social media bubble step up and show us their work.
Our goal was to celebrate great work, choosing categories that mean something and aren’t simply added on to the end of a traditional ceremony. I think we’ve achieved that and I’d like to congratulate all of the winners and finalists.
There will be an in depth overview of the winners on our awards website soon, but for now, congratualations to both our shortlist and the winners as listed below!
1. Best use of social networking
Winner: Holler – Skins series 4 launch
2. Best use of online media/blogger relations
Winner: immediate future – Twilight Football
3. Best integrated online campaign
Winner: Saint@RKCR/Y&R – Recode | Decode
Highly commended: We Are Social – The Marmarati
4. Best use of digital within a broader campaign
Winner: Shiny Red – The UK Relaunch of Cobra: Creating a social approach to digital for Molson Coors
Highly commended: University of Wolverhampton – Clearing 2009
5. Reputation turnaround award
Winner: EMPRA – Marine Academy Plymouth
6. Special award for innovation
Winner: Holler – Skins Status Bombs
7. Best service provider
Winner: eModeration
8. Best digital team
Winner: NixonMcInnes
9. Greatest contribution from an individual
Winner: Stephen Waddington, managing director of Speed
10. Editor’s Choice
Winner: We Are Social