One of the pillars of great online reputation management is making sure that people can find you. Dell does this very well, making its various Twitter channels easily discoverable from its main website, along with its forums, blog and other social media presences.

Search is also important, as even the most loyal customer is often lazy in terms of heading straight to the first result on Google. Then, there’s the URL issue, though brands with short names will be pleased to know the latter issue may soon become far easier to deal with.

National registry for .uk domain names, Nominet, has announced plans to review its rules on the registration of one character or two letter domain names.

The problem for many is that registration of shorter names is not currently possible in the UK due to the rules governing the .uk domain space. However, thanks to today’s announcement, brands such as mobile network 3 and BA will be able to stake a claim to a more appropriate URL.

Nominet is now running a consultation until 8 June , formally inviting feedback from all internet stakeholder groups and those who are interested in registering short domains.

Lesley Cowley, chief executive at Nominet said: “We are committed to ensuring that the release of these short domains is conducted in an appropriate, responsible and fair manner. We therefore urge all Internet stakeholders including consumers, industry and Government to submit their feedback during the next three months.”