The Good

It’s been a good week for business as email marketing giant ExactTarget acquired CoTweet, a US start-up that allows multiple editors to contribute to a single corporate feed via a smart dashboard.

The tool includes features that allows users to track conversations, assign roles and create follow-up tasks with brands like Whole Foods, McDonald’s, Microsoft, Ford, Dell and Pepsi already on board.

“What we’re seeing in the market is organisations are moving quickly to try to capture the potential of social, but are discovering that it’s siloed and not integrated effectively with other forms of digital communications,” said Scott Dorsey, ExactTarget co-founder and chief executive officer.  “By combining the power of ExactTarget and CoTweet, we can provide businesses a complete solution to tie together all forms of interactive communications and drive deeper customer engagement online.”

The Bad

As reported on PC World this week, a pirate copy of the new submarine simulation game – Silent Hunter 5 – that is said to bypass the new ‘always online’ requirement of Ubisoft’s games may have made its way onto file sharing sites.

Much to the games world’s distress, Ubisoft recently stated that its future PC games would include a mandatory ‘always connected’ rule, which means that if you don’t have internet access continuously, games will disconnect play after a user attempts to save a game.

An official response states that the piracy copy is a fake, though user comments on release sites suggest that the copy works fine. The game-maker seems safe for now, but the bigger issue is that ongoing effects of this new rule are yet to fully play out – and will inevitably have an effect on the reputation of the company.

The Ugly

The BBC has received more than 2,500 complaints from the public about controversial plans to reduce the scope of its operation by cutting well-loved services with a cult following including 6 Music.

According to The Guardian, the BBC  is expected to officially announce the full details of its proposed package of cuts tomorrow, has received a total of 2,398 complaints about the possible closure of various radio stations.

The campaign to save 6 Music, which includes a Facebook group, has been around since last year when rumours that it might be cut back first emerged. This took on a mind of its over the weekend however, after details apparently confirming the closure emerged on Friday.

The proposed cuts sparked a furious reaction, with #savebbc6music one of the most popular messages on Twitter and more than 70,000 people signing up to the Facebook page to rescue the digital radio station.