Comments on: Case studies still key to proving social media’s worth http://reputationonline.co.uk/2010/02/26/case-studies-still-key-to-proving-social-medias-worth/ Reputationonline.co.uk weblog Mon, 06 Sep 2010 19:25:45 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Norton http://reputationonline.co.uk/2010/02/26/case-studies-still-key-to-proving-social-medias-worth/comment-page-1/#comment-2008 Chris Norton Mon, 01 Mar 2010 18:57:43 +0000 http://reputationonline.co.uk/?p=2971#comment-2008 Everyone seems to be obsesssed with finding a clever way to measure ROI on a social media campaign. It is true as Pauliea says there seem to be lots of new experts springing up but many fail to cut the mustard when it comes to turning a tactical twitter stream into a more strategic online word of mouth campaign. <br><br>Its not just about the channels, it's about how you use those channels to engage. If you show your client the increase in website traffic statistics, the amount of potential customers they have engaged with and the increase in online conversation I think you will find that your client doesn't need ROI half as much as they currently think they do. Conversation is taking place online anyway so I always say it's better to be involved a bit than not at all. Everyone seems to be obsesssed with finding a clever way to measure ROI on a social media campaign. It is true as Pauliea says there seem to be lots of new experts springing up but many fail to cut the mustard when it comes to turning a tactical twitter stream into a more strategic online word of mouth campaign.

Its not just about the channels, it's about how you use those channels to engage. If you show your client the increase in website traffic statistics, the amount of potential customers they have engaged with and the increase in online conversation I think you will find that your client doesn't need ROI half as much as they currently think they do. Conversation is taking place online anyway so I always say it's better to be involved a bit than not at all.

]]> By: Uday Radia http://reputationonline.co.uk/2010/02/26/case-studies-still-key-to-proving-social-medias-worth/comment-page-1/#comment-2007 Uday Radia Mon, 01 Mar 2010 16:42:24 +0000 http://reputationonline.co.uk/?p=2971#comment-2007 The other issue that's dragging social media adoption is lack of engagement by senior staff in big organisations. I spoke to an MD the other day who didn't want to get involved in 'all that social media stuff' because he just doesn't understand it. And he just doesn't have the time to get his hands dirty and engage with it. Without senior level buy-in many marketing depts struggle still stuggle to get social media initiatives signed off. The other issue that's dragging social media adoption is lack of engagement by senior staff in big organisations. I spoke to an MD the other day who didn't want to get involved in 'all that social media stuff' because he just doesn't understand it. And he just doesn't have the time to get his hands dirty and engage with it. Without senior level buy-in many marketing depts struggle still stuggle to get social media initiatives signed off.

]]> By: pauliea http://reputationonline.co.uk/2010/02/26/case-studies-still-key-to-proving-social-medias-worth/comment-page-1/#comment-2000 pauliea Fri, 26 Feb 2010 21:47:27 +0000 http://reputationonline.co.uk/?p=2971#comment-2000 Great piece. Social media really is a case of too much talk, not enough ROI. Are there more experts in social media than any other field!? Great piece. Social media really is a case of too much talk, not enough ROI. Are there more experts in social media than any other field!?

]]> By: uberVU - social comments http://reputationonline.co.uk/2010/02/26/case-studies-still-key-to-proving-social-medias-worth/comment-page-1/#comment-2001 uberVU - social comments Fri, 26 Feb 2010 18:29:50 +0000 http://reputationonline.co.uk/?p=2971#comment-2001 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by DannyWhatmough: RT @justinpearse: RT @charlottemc: My piece for @Rep_Online about the lack of good social media case studies- http://bit.ly/9aE9qu... Social comments and analytics for this post…

This post was mentioned on Twitter by DannyWhatmough: RT @justinpearse: RT @charlottemc: My piece for @Rep_Online about the lack of good social media case studies- http://bit.ly/9aE9qu…

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