Comments on: Gartner predicts most IT-led social media initiatives will fail http://reputationonline.co.uk/2010/02/03/gartner-predicts-most-it-led-social-media-initiatives-will-fail/ Reputationonline.co.uk weblog Fri, 30 Jul 2010 15:38:12 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike Klein- http://reputationonline.co.uk/2010/02/03/gartner-predicts-most-it-led-social-media-initiatives-will-fail/comment-page-1/#comment-1907 Mike Klein- Thu, 04 Feb 2010 02:39:03 +0000 http://reputationonline.co.uk/?p=2657#comment-1907 Excellent update--not surprising, because it mimics the same kind of failure that occurred when organizations were forced to absorb IT-led intranet installations (as in: "We were thinking about an intranet." "Good, we've just designed one for you." Function has never followed form in organizational communication, and is unlikely to do so because its intent may be "social". If IT and the C-Suite decide to be militant about maintaining control in this area, the damage could be profound and long-lasting. Excellent update–not surprising, because it mimics the same kind of failure that occurred when organizations were forced to absorb IT-led intranet installations (as in: “We were thinking about an intranet.” “Good, we've just designed one for you.” Function has never followed form in organizational communication, and is unlikely to do so because its intent may be “social”. If IT and the C-Suite decide to be militant about maintaining control in this area, the damage could be profound and long-lasting.

]]> By: Berend Hilberts http://reputationonline.co.uk/2010/02/03/gartner-predicts-most-it-led-social-media-initiatives-will-fail/comment-page-1/#comment-1906 Berend Hilberts Thu, 04 Feb 2010 01:34:57 +0000 http://reputationonline.co.uk/?p=2657#comment-1906 Great point! The Economist this week is devoting a whole special report to social networking, and touches on the impact of social networking on business. It argues "...that social-networking technologies are creating considerable benefits for the businesses that embrace them, whatever their size." <br>The special report does not do a deep dive into how companies are benefiting, just a few hints here and there. They mention Enterprise 2.0, which is the IT/software manifestation of social media in a business context. Where they fall short, and what your article points out - is that for social media strategy in corporations to be successful, it needs to go beyond social technology/software, hence beyond the IT department, and must include new leadership styles, organization structures and culture. I wrote a post expanding on this point here: <a href="http://bit.ly/8qh8DY" rel="nofollow">http://bit.ly/8qh8DY</a> Great point! The Economist this week is devoting a whole special report to social networking, and touches on the impact of social networking on business. It argues “…that social-networking technologies are creating considerable benefits for the businesses that embrace them, whatever their size.”
The special report does not do a deep dive into how companies are benefiting, just a few hints here and there. They mention Enterprise 2.0, which is the IT/software manifestation of social media in a business context. Where they fall short, and what your article points out – is that for social media strategy in corporations to be successful, it needs to go beyond social technology/software, hence beyond the IT department, and must include new leadership styles, organization structures and culture. I wrote a post expanding on this point here: http://bit.ly/8qh8DY

]]> By: uberVU - social comments http://reputationonline.co.uk/2010/02/03/gartner-predicts-most-it-led-social-media-initiatives-will-fail/comment-page-1/#comment-1903 uberVU - social comments Wed, 03 Feb 2010 18:49:50 +0000 http://reputationonline.co.uk/?p=2657#comment-1903 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by RunMarketing: RT @rep_online New post: Gartner predicts most IT-led social media initiatives will fail http://bit.ly/c6yDZy ... Social comments and analytics for this post…

This post was mentioned on Twitter by RunMarketing: RT @rep_online New post: Gartner predicts most IT-led social media initiatives will fail http://bit.ly/c6yDZy …

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