Comments on: Who really benefits from Social Media Week?

By: jonnybgood

jonnybgood — Tue, 09 Feb 2010 13:47:12 +0000

I don't know about #smwLDN as a whole because we were only at #thupr2 (Social media measurement and evaluation tools) on Friday Feb 5th. There are lots of comments about event overload but we received a constant stream of visitors and questions to our “stand” (laptop and a few brochures in the corner). Looking around the room, the same was the case for the other suppliers. We also noticed similar in the discussion sessions. Whether any of this will lead to business for the suppliers attending, I cannot say (yet) but we certainly gained better insight into potential client needs. Jon Moody ASOMO @asomouk

By: Tweets that mention ReputationOnline » Blog Archive » Who really benefits from Social Media Week? -- Topsy.com

Sun, 07 Feb 2010 14:47:15 +0000

[...] This post was mentioned on Twitter by James Whatley, Vikki Chowney, Vikki Chowney, Vikki Chowney, Vikki Chowney and others. Vikki Chowney said: RT @rep_online: New post: Who really benefits from Social Media Week? http://bit.ly/bL0Nu1 [...]

By: Julia O'Brien

Julia O'Brien — Fri, 05 Feb 2010 21:05:28 +0000

I went to Porter Novelli's breakfast event yesterday, which was really well done! From our perspective as a digital agency we always like to know how PR firms and other agencies using social media tools in their digital campaigns. The way in which they are able to combine digital, mainstream media and real world events to create integrated campaigns is really interesting. We will also be exploring this and other issues at our own event 'Media Matters' on the 18th of Feb!

By: Stuart Bruce

Stuart Bruce — Thu, 04 Feb 2010 19:15:52 +0000

And just to clarify my post wasn't about knocking Social Media Week. I'm really impressed by the hard work that people like Sam and his team at Chinwag have put it. I'm just not totally convinced that the effort that people have put into it is going to pay dividends, for the industry, agencies or clients. Is the ROI big enough?

By: Speed’s ‘No More Hot Air’ Social Media Week breakfast | Wadds' PR Blog

Thu, 04 Feb 2010 10:06:03 +0000

[...] Media Week has generated some criticism in recent days, unfairly in my view, for the saturation of [...]

By: Danny Whatmough

Danny Whatmough — Wed, 03 Feb 2010 19:46:38 +0000

Is it telling that in the vote, 'clients' is currently at 0%!!! (obviously I appreciate not everyone is agency-side)

By: Simon Baptist

Simon Baptist — Wed, 03 Feb 2010 01:34:06 +0000

I have a few points to add:

a) So MB’s comment and kinda gave that a uhhm, is there some axe to grind there feeling

b) Haven’t had time to triage LDN comments against global comment but just wondering if it’s the British doing the whole tall poppy thing

c) Next year more events – event passes, global SXSW, loads of smart people working towards conclusions

d) I was planning to do events today but got dragged off, the reaction from unindustry folks tonight at pub in Fulham was great – what, that sounds awesome, I’d love to understand more, etc.

Disclaimer: I am an organiser of an event during the week

By: Tim

Tim — Tue, 02 Feb 2010 18:43:59 +0000

What is important to remember is that the ‘industry’ is still defining itself. The more open we are with each other, the quicker we will learn collectively and in so doing help develop and agree industry wide metrics around measurement, evaluation, ROI etc. Although many ’social media’ events are indeed a bit samey, it can’t help but develop an open and honest culture as we all learn together. This way, we’ll get to answers quicker. I caveat this though; it’s like any meeting or group event really; if there is no agenda, no target and the right people aren’t in the room, it’s probably pretty pointless.

By: vikkichowney

vikkichowney — Tue, 02 Feb 2010 18:29:54 +0000

Good points all. Just a few I’d like to highlight:

@Sam Thanks for stopping by, we’ll keep you in the loop re: the final result. We’re not trying to create any negativity around the week, just discuss the issue as a whole.

@Jess In this instance we were trying to focus on the result of directly attending. You’d hope that if its been beneficial for most of the groups above, it’s going to be passed down the line to the most important part of the chain. However, good shout!

@Tom Thanks for posting the link, here’s hoping your panel goes well

More to come after the vote closes.

By: Tom Griffiths

Tom Griffiths — Tue, 02 Feb 2010 16:47:29 +0000

Agree with Richard. I think so long as you know why you’re attending, and you’re confident that the subject matter/discussion can benefit your own marketing or client campaigns, then crack on and try to ignore the backslapping bonanza. There are a lot of social media gurus/consultants out there who are seasoned professionals when it comes to buzzword bingo but who don’t ‘engage’ in ‘dialogue’. Lot of one-way opinion when surely the value comes from discussion? Lot of arrogance going around, lot of hypocrisy. You’ve got to listen in order to be heard. Relevance will get you heard, trust will get you listened to. I’m not angry, I’m disappointed. hahaha.