It’s inevitable that as January rolls around again, people will start declaring that this is ‘the year of mobile’ at one point or another. It’s been happening for years, but up until now, nothing has had significant enough impact to convince brands and businesses to invest in the potential that mobile presents.

However, as the popularity of the mobile app continues to grow, it’s been predicted by many – including the likes of digital agency Ernest Media – that the next decade should signal the age of the app. Though the speed of the iPhone’s adoption (and to a smaller extent that of handsets running on Google’s Android platform) creates a slightly unstable environment, these phones are leading a revolution in mobile computing.

There’s no doubt that consumers have caught on to the benefits of having easy-to-use, speedy access to games and useful information on their mobiles. But from a marcomms perspective, are mobile apps such an obvious opportunity? We’ve seen some high profile examples from the likes of Time Out, Lastminute.com and Amazon, but does the hype match what’s going on in the industry?

How many of you have worked on, advised or promoted an app for a client and how many of you would in the future?

Vote below and please feel free to leave comments as needed.