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	<title>Comments on: Sophie Hobbs on &#8216;Raising awareness is the easy part&#8217;</title>
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	<link>http://reputationonline.co.uk/2010/01/14/sophie-hobbs-on-raising-awareness-is-the-easy-part/</link>
	<description>Reputationonline.co.uk weblog</description>
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		<title>By: Susanna Orchard</title>
		<link>http://reputationonline.co.uk/2010/01/14/sophie-hobbs-on-raising-awareness-is-the-easy-part/comment-page-1/#comment-1402</link>
		<dc:creator>Susanna Orchard</dc:creator>
		<pubDate>Mon, 18 Jan 2010 13:58:51 +0000</pubDate>
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		<description>an age old problem for marketing people: having a product/service worth promoting!</description>
		<content:encoded><![CDATA[<p>an age old problem for marketing people: having a product/service worth promoting!</p>
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		<title>By: Tweets that mention ReputationOnline » Blog Archive » Sophie Hobbs on ‘Raising awareness is the easy part’ -- Topsy.com</title>
		<link>http://reputationonline.co.uk/2010/01/14/sophie-hobbs-on-raising-awareness-is-the-easy-part/comment-page-1/#comment-1307</link>
		<dc:creator>Tweets that mention ReputationOnline » Blog Archive » Sophie Hobbs on ‘Raising awareness is the easy part’ -- Topsy.com</dc:creator>
		<pubDate>Thu, 14 Jan 2010 20:16:09 +0000</pubDate>
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		<description>[...] This post was mentioned on Twitter by Vikki Chowney, Jonathan Waddingham, Reputation Online, topsy_top20k, topsy_top20k_en and others. topsy_top20k_en said: New post: Sophie Hobbs on ‘Raising awareness is the easy part’ http://bit.ly/4N8Jdy [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Vikki Chowney, Jonathan Waddingham, Reputation Online, topsy_top20k, topsy_top20k_en and others. topsy_top20k_en said: New post: Sophie Hobbs on ‘Raising awareness is the easy part’ <a href="http://bit.ly/4N8Jdy" rel="nofollow">http://bit.ly/4N8Jdy</a> [...]</p>
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		<title>By: Jonathan Waddingham</title>
		<link>http://reputationonline.co.uk/2010/01/14/sophie-hobbs-on-raising-awareness-is-the-easy-part/comment-page-1/#comment-1295</link>
		<dc:creator>Jonathan Waddingham</dc:creator>
		<pubDate>Thu, 14 Jan 2010 12:12:56 +0000</pubDate>
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		<description>Totally agree with you there Sophie, raising awareness is nice, but unless that awareness creates some sort of action, change or response, it&#039;s ultimately of little use.</description>
		<content:encoded><![CDATA[<p>Totally agree with you there Sophie, raising awareness is nice, but unless that awareness creates some sort of action, change or response, it&#8217;s ultimately of little use.</p>
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