The Good

Bono’s Aids charity (Red) had a successful day on Tuesday as it generated around one million interactions during its tie-in with Facebook and Twitter for World Aids Day.

The charity aims to raise awareness of the disease first and foremost (as well as raise money through various brand partnerships) which was a goal very much achieved. By introducing a range of personalised features related to the colour red to each network, (Red)’s Facebook fan membership doubled in size to roughly 380,000 and 500,000 people added the hashtag #red to their messages on Twitter. Google.com also joined in, linking its ever-changing logo to various charities connected with fighting the disease.

The Bad

Poor old Gilette, first Thierry Henry caused a stir with ‘handballgate’ and now Tiger Woods is causing a stir after receiving injuires from a reported ‘car crash’ that may have been the result of an argument over a suggested affair. Widely considered to be a role model, his image has taken a beating by accusations of adultery with multiple women, which have undoubtedly tainted the star’s reputation.

Though there’s no doubt that this has nothing to do with how he performs on the golf course, the past week’s incidents seem to have opened a can of worms. Even Lamar Brantley, who runs the website ‘Role Models’, has faced a tremendous backlash from his readers after refusing to remove the golfer from his listings.

The Ugly

Sometimes, integrating your offline advertising with a social network runs smoothly. Sometimes, it really doesn’t. News came out this week that WPMI-TV’s general manager and news director were suspended for a week because of an ‘embarrassing’ billboard incident in the US.

One particular billboard showed a photo of the station’s three anchors pictured next to the unintentional headline ‘3 Accused of Gang Rape in Monroeville’ – which had been taken directly from its Twitter feed posting latest news.

There’s still been no official comment to put to an end to the rumours doing the rounds on the blogosphere. This would be a good move on the part of the station’s parent company, as though the mistake is unfortunate – it’s obviously a complete accident.