Comments on: ITV.com on social media and engagement

By: We Are Social’s Monday Mashup #4 / we are social

We Are Social’s Monday Mashup #4 / we are social — Mon, 30 Nov 2009 16:44:53 +0000

[...] on social media and engagement This interview with ITV’s social media manager Ben Ayers makes for an interesting read, as he discusses key platforms used by ITV to get closer to fans [...]

By: Ben Ayers

Ben Ayers — Wed, 25 Nov 2009 19:37:13 +0000

Hi Richard, as I pointed out and Vikki kindly reinforced, Fremantle have had a very capable community producer working close to the show. As I am sure my colleagues at FME/Talkback would attest, we worked together on a strategy that was driven by a tight brief. Also I should point out that the X Factor Twitter, Facebook and live commenting activity were driven forward by ITV’s focus on engaging fans around programme brands (which is what this piece is mainly about). If you can come up with a more constructive critique of ITV’s social media approach perhaps we could learn a thing or two from you…am all ears.

By: links for 2009-11-25 « Becky McMichael’s PR Balancing Act

links for 2009-11-25 « Becky McMichael’s PR Balancing Act — Wed, 25 Nov 2009 18:50:08 +0000

[...] ReputationOnline » Blog Archive » ITV.com on social media and engagement Ben Ayers from ITV.com interviewed on using social media to connect with fans and engage a broadcast audience. Interesting read. (tags: ITV social socialmedia tv) Filed under: links | Leave a Comment [...]

By: vikkichowney

vikkichowney — Wed, 25 Nov 2009 16:05:55 +0000

Hi Richard – I’m not sure how long ago you worked at Talkback, but as it says above, Ben was very clear that it’s a member of the Fremantle team that handles the X Factor social media coverage, not the team at ITV.com.

By: Richard Hogarth

Richard Hogarth — Wed, 25 Nov 2009 15:47:23 +0000

I used to work at talkback, the makers of X factor, and I can tell you that the x Factor strategy of socila media engagement is all down to them, not the fools at ITV – who couldn’t organise the proverbial drink in a brewery…

By: uberVU - social comments

uberVU - social comments — Wed, 25 Nov 2009 12:47:16 +0000

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