Comments on: Does reputation have a use-by date? http://reputationonline.co.uk/2009/11/04/does-reputation-have-a-used-by-date/ Reputationonline.co.uk weblog Mon, 06 Sep 2010 19:25:45 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Kerry Gaffney http://reputationonline.co.uk/2009/11/04/does-reputation-have-a-used-by-date/comment-page-1/#comment-129 Kerry Gaffney Wed, 04 Nov 2009 11:17:31 +0000 http://reputationonline.co.uk/?p=1536#comment-129 Reputation definitely has a sell-by date, how long a shelf life it has exactly of course depends on highly regarded you were at your peak and how long ago that peak was. Not that being held in high regard means being popular or with any form of affection. Think of company, such as RyanAir, which has terrible customer service but because its reputation is for providing a cheap, no frills, reliable service it has been able to introduce charges that other airlines couldn't. Imagine the brouhah if BA wanted to charge for printing out boarding passes at the airport, the Daily Mail would implode with rage. As to why Agassi decided to reveal the truth now, well it will certainly help sales and a confession is more likley to get forgiveness than a forced apology after someone else has spilt the beans. Reputation definitely has a sell-by date, how long a shelf life it has exactly of course depends on highly regarded you were at your peak and how long ago that peak was. Not that being held in high regard means being popular or with any form of affection. Think of company, such as RyanAir, which has terrible customer service but because its reputation is for providing a cheap, no frills, reliable service it has been able to introduce charges that other airlines couldn’t. Imagine the brouhah if BA wanted to charge for printing out boarding passes at the airport, the Daily Mail would implode with rage.

As to why Agassi decided to reveal the truth now, well it will certainly help sales and a confession is more likley to get forgiveness than a forced apology after someone else has spilt the beans.

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