Location, location, location?
One of our goals on Reputation Online is to get people talking. The response to our first ‘discussion’ on protecting your ideas was great, and we’re using the same format to kick off the next debate.
Once upon a time, the success of an agency was focused largely on its location. As a vast majority of big businesses and brands sat within cities, PR and marketing consultancies followed suit. But is this still the case? There are so many flourishing companies based outside of urban areas, does this mindset still exist? Or has the introduction of online tools and services made location irrelevant?
As more brands chose their own location based on where potential employees might reside, are more PR consultancies leaving the cities? Or are satellite offices the answer to everything?
What do you think?





