Comments on: Gary Andrews on ‘Changing the game at ITV’

By: Darika

Darika — Wed, 27 Jan 2010 22:20:45 +0000

I think the 'let's try it' attitude is really important. There's a distinct advantage to being able to play around with something before it hits hype. Otherwise there's pressure on an organisation to suddenly create an entire strategy based on the latest services or apps, rather than the ones which deliver results.

By: Back » Gary Andrews

Back » Gary Andrews — Sun, 01 Nov 2009 23:16:23 +0000

[...] A small piece from me at Reputation Online about the general nature of my work and why it’s important to change [...]

By: Darika

Darika — Tue, 20 Oct 2009 11:17:09 +0000

I think the ‘let’s try it’ attitude is really important. There’s a distinct advantage to being able to play around with something before it hits hype. Otherwise there’s pressure on an organisation to suddenly create an entire strategy based on the latest services or apps, rather than the ones which deliver results.