http://reputationonline.co.uk/2009/10/13/storm-in-a-teacup-over-ftc-guidelines/ Reputationonline.co.uk weblog Fri, 30 Jul 2010 15:38:12 +0100 http://wordpress.org/?v=2.8.4 hourly 1 http://reputationonline.co.uk/2009/10/13/storm-in-a-teacup-over-ftc-guidelines/comment-page-1/#comment-49 J Henry Tue, 13 Oct 2009 16:17:47 +0000 http://reputationonline.co.uk/?p=948#comment-49 Great article. The FTC ruling is a waste of time. Bloggers are no different to journalists. A good journalist will always want to identify any interests in advance so as to establish credibility. This is why people are turning away from large media corporates because there are so many hidden agenda and bad reporting. It's also impossible to regulate the online community in this way because it's too easy for a business to set up a fake structure, start a campaign and then disappear, leaving the ripples to bounce around the online media...once a piece of content has momentum the source becomes irrelevant. As the writer says this initiative is well intentioned by doomed. Great article. The FTC ruling is a waste of time. Bloggers are no different to journalists. A good journalist will always want to identify any interests in advance so as to establish credibility. This is why people are turning away from large media corporates because there are so many hidden agenda and bad reporting. It’s also impossible to regulate the online community in this way because it’s too easy for a business to set up a fake structure, start a campaign and then disappear, leaving the ripples to bounce around the online media…once a piece of content has momentum the source becomes irrelevant. As the writer says this initiative is well intentioned by doomed.

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