Comments on: Gemma Went on ‘Looking before you leap’ http://reputationonline.co.uk/2009/10/12/gemma-went-on-looking-before-you-leap/ Reputationonline.co.uk weblog Fri, 30 Jul 2010 15:38:12 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: More Isn’t Always Merrier « The Musings of a Twenty-Something http://reputationonline.co.uk/2009/10/12/gemma-went-on-looking-before-you-leap/comment-page-1/#comment-2092 More Isn’t Always Merrier « The Musings of a Twenty-Something Tue, 13 Apr 2010 13:01:40 +0000 http://reputationonline.co.uk/?p=909#comment-2092 [...] When it comes to thinking about how to include SM tools in our own marketing and business strategies, it’s vital we ask ourselves a very basic (but very vital) series of questions: not ‘how do I get started?’, but ‘what is social media anyway?’; not ‘which tool(s) should I use?’, but ‘what do these tools actually do?’; not ‘how many should I use?’, but ’should I use them at all?’ In other words, to quote The Cube’s own Gemma Went, make sure you ‘look before you leap’. [...] [...] When it comes to thinking about how to include SM tools in our own marketing and business strategies, it’s vital we ask ourselves a very basic (but very vital) series of questions: not ‘how do I get started?’, but ‘what is social media anyway?’; not ‘which tool(s) should I use?’, but ‘what do these tools actually do?’; not ‘how many should I use?’, but ’should I use them at all?’ In other words, to quote The Cube’s own Gemma Went, make sure you ‘look before you leap’. [...]

]]> By: More Isn’t Always Merrier « The Cube http://reputationonline.co.uk/2009/10/12/gemma-went-on-looking-before-you-leap/comment-page-1/#comment-2090 More Isn’t Always Merrier « The Cube Tue, 13 Apr 2010 07:54:16 +0000 http://reputationonline.co.uk/?p=909#comment-2090 [...] When it comes to thinking about how to include SM tools in our own marketing and business strategies, it’s vital we ask ourselves a very basic (but very vital) series of questions: not ‘how do I get started?’, but ‘what is social media anyway?’; not ‘which tool(s) should I use?’, but ‘what do these tools actually do?’; not ‘how many should I use?’, but ’should I use them at all?’ In other words, to quote The Cube’s own Gemma Went, make sure you ‘look before you leap’. [...] [...] When it comes to thinking about how to include SM tools in our own marketing and business strategies, it’s vital we ask ourselves a very basic (but very vital) series of questions: not ‘how do I get started?’, but ‘what is social media anyway?’; not ‘which tool(s) should I use?’, but ‘what do these tools actually do?’; not ‘how many should I use?’, but ’should I use them at all?’ In other words, to quote The Cube’s own Gemma Went, make sure you ‘look before you leap’. [...]

]]> By: chris hall http://reputationonline.co.uk/2009/10/12/gemma-went-on-looking-before-you-leap/comment-page-1/#comment-47 chris hall Mon, 12 Oct 2009 15:25:02 +0000 http://reputationonline.co.uk/?p=909#comment-47 great article Gemma You've managed to sum-up social media (late 2009) in a nutshell. It needs to be treated like a fine wine > with time it becomes better and better but needs to be nurtured and treated with respect. Once it's potential is ready to be realised (through strategy & planning) then it's ready to drink; and it can be enjoyed/used again and again with great success. great article Gemma

You’ve managed to sum-up social media (late 2009) in a nutshell. It needs to be treated like a fine wine > with time it becomes better and better but needs to be nurtured and treated with respect. Once it’s potential is ready to be realised (through strategy & planning) then it’s ready to drink; and it can be enjoyed/used again and again with great success.

]]> By: Look before you leap – article on Reputation Online « The Cube http://reputationonline.co.uk/2009/10/12/gemma-went-on-looking-before-you-leap/comment-page-1/#comment-46 Look before you leap – article on Reputation Online « The Cube Mon, 12 Oct 2009 09:02:37 +0000 http://reputationonline.co.uk/?p=909#comment-46 [...] As the world and his dog shepherds businesses into the digital space before they ‘miss out’ (on what exactly? it’s not going anywhere), it seems some have lost site of the fundamentals … read the full piece on Reputation Online [...] [...] As the world and his dog shepherds businesses into the digital space before they ‘miss out’ (on what exactly? it’s not going anywhere), it seems some have lost site of the fundamentals … read the full piece on Reputation Online [...]

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