OurViews
Last night’s Super Bowl was as usual, a huge talking point for the marketing world. But as the 2 Screen effect helps its corresponding ads to become more relevant to a global audience, will other brands learn from this?
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YourViews
Fernando Rizo, head of digital media at Ketchum Pleon UK, discusses the fallout of that mistaken tweet from Vodafone UK on Friday.
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Fernando Rizo on Fernando Rizo on 'Three things I'd do if Vodafone was my client'
James Whatley on Fernando Rizo on 'Three things I'd do if Vodafone was my client'
Fernando Rizo on Fernando Rizo on 'Three things I'd do if Vodafone was my client'
Daan Jansonius on Fernando Rizo on 'Three things I'd do if Vodafone was my client'